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The Vision

Armando Mendonça – Sales & Marketing Director, Diversity Division:

A graduate with honors in tourism and a career in the travel industry spanning over 25 years, Mr. Mendonça launched the LGBT diversity division in 2010. Since 1997, Mr. Mendonça has held senior positions with some of the leading Canadian Tour Operators as Director of Product Development including extensive work in the Gay, Lesbian, Bi-Sexual and Transgendered travel sector. Mr. Mendonça is responsible for developing innovative domestic and international integrated marketing initiatives supporting the LGBT community’s travel needs. Mr. Mendonça also lectures at various colleges and universities on diversity, is the in-house LGBT travel expert on Proud FM 103.9 and adds philanthropist to his credits supporting Canfar, ACT and Dare to Wear Love on the fight against HIV/AIDS prevention and education worldwide.

The Team

The services supported by our diversity division are extensive and ensures that every relevant component is considered and meets the requirements of our clients and is not limited to:

  • consulting and representation
  • development of integrated marketing and advertising opportunities
  • act as liaison with travel trade and LGBT media partners
  • event planning specializing in LGBT marketplace forums, trade events and group travel
  • sensitivity and product training
  • create and develop innovative social media campaigns
  • On-site host and videographer

The Niche

In Canada, a guestimated 1.2 million LGBT (Gay, Lesbian, Bi-Sexual and Trans-gendered) residents have been identified as part of a travel savvy community. Studies have shown that the average purchase of travel related services is 3 to 4 times yearly with an average yearly disposable income of $100,000 per household. A spend of over $7 billion in travel related services have shown that the LGBT market is a profitable niche with a proven track record increasing yearly.

The Community

VoX International Inc. is committed to giving back to the LGBT community and supports organizations such as ACT, CANFAR and Dare to Wear Love charities.


VoX International Inc. is a proud member of IGLTA (International Gay, Lesbian Travel Association) and TGC (Travel Gay Canada)


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