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Heir to ancient cultures and a rich colonial tradition, Perú is a magical spot with one of the richest biodiversities of Earth and is a melting pot of different cultures. One of the most popular attractions is the ancient Inca civilization of Machu Picchu, which is celebrating its 100th anniversary this year.
Air service from Canada to Perú is convenient with direct service three times a week from Air Canada. The destination is also serviced by a number of other US carriers and also COPA Airlines and TACA. In 2010, Peru received more than 51,000 Canadian visitors, there is great potential to increase these arrivals with strategic marketing of this culturally rich and multi-faceted destination.
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Services provided by VoX include:
- Provide representation services for PromPeru.
- Provide general marketing functions including promotions and event co-ordination.
- Provide public relations support including media relations, press releases, media event planning, communications planning and program development.
- Provide education and training for the travel trade.
- Grow Canadian visits to the destination through synergies with other travel related tourism industry.
- Provide French and Spanish translation services for marketing and training programs.
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