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Other VoX Client Experience |
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Caribbean Tourist
Organization (CTO) |
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The Caribbean Tourism Organization's main objective is the development of sustainable tourism for the economic and social benefit of the Caribbean people. The CTO provides to and through its public and private sector members, the services and information to accomplish this goal.
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Services provided by VoX include:
- overall representation services for the Caribbean region
- development of Caribbean Week in Toronto
- special events across Canada promoting the Caribbean
- development and implementation of communications strategy to increase awareness of the region with both consumers and travel trade
- development and implementation of sales strategy while targeting all market segments (leisure, corporate, MICE)
- co-ordination of marketing functions including public relations, promotions and special events
- liaison with CTO members including National Tourist Offices, tour operators, airlines, cruise lines, marketing companies and travel agents
- development and implementation of training programmes for travel trade
- development of new Caribbean vacation products
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